My SEO Blog

What do people search for with their voice using Google Home?

posted 7 Jul 2017, 01:23 by C Byrne   [ updated 7 Jul 2017, 01:25 ]


Google Assistant is a virtual personal assistant developed by Google. Unlike Google Now, Google Assistant can engage in two-way conversations. Assistant initially debuted as part of Google's messaging app Allo, and its voice-activated speaker Google Home.

Google Home helps with tasks such as controlling lights (Phillips Hue and more), playing quizzes, watching YouTube videos on your connected devices and more.

By using Google's Keyword Planner and the free data available from http://keywordtool.io/ (a tool based on Google's Autocomplete suggestions) we can do keyword research see some of what people searching for using their voices using Google Home .

You can say “Hey Google” as well as “OK Google” to activate the Google Assistant on Google Home.

The list of phrases at the bottom of the page is a list of (voice) search phrases / commands containing with the words “Hey Google” and is not an exhaustive list of searches using Google Home on Google. It's not exhaustive as you can also start searches with “OK Google” and it's possible to switch on Google Assistant, pause and then do a search.

What might people search for with their voice on their competitor Amazon Echo might be similar... 

Keyword Avg. Monthly Searches (exact match only on Google globally)
ok google (for comparison purposes) 30400000
hey google 246000
hey google how are you 4400
hey google what's up 3600
hey google tell me a joke 2900
hey google what time is it 1900
hey google now 1300
hey google hey google 1300
hey google ok google 1300
hey google what's the weather today 1000
hey google what's the weather 1000
hey google what song is this 880
hey google take me home 880
hey google what's your name 880
hey google what's my name 720
hey google google 720
hey google where am i 720
hey google what's the temperature 590
hey google what's the temperature 590
hey google play 480
hey google play music 480
hey google how old are you 390
hey google facebook 320
hey google youtube 320
hey google call 320
hey google play some music 320
hey google app 320
hey google assistant 320
hey google search 320
hey google is it going to rain today 320
hey google device 320
hey google do a barrel roll 260
hey google flip a coin 260
hey google how's the weather today 210
hey google make me a sandwich 210
hey google open facebook 210
hey google how's the weather 210
hey google find 170
hey google turn on flashlight 170
hey google open 170
hey google go to youtube 170
hey google i m bored 170
hey google look up 170
hey google are you better than siri 140
hey google stop 140
hey google maps 140
hey google when is easter 140
hey google voice 110
hey google translate 110
hey google speaker 110
hey google open youtube 110
hey google are you stupid 110
hey google how old am i 110
hey google commands 110
hey google do you know siri 110
hey google voice 110
hey google you suck 110
hey google do you love me 90
hey google do you like siri 90
hey google listen 90
hey google take me to youtube 70
hey google do 70
hey google turn on my flashlight 70
hey google download 70
hey google send a text 70
hey google are you connected to the cia 70
hey google video 70
hey google amazon 70
hey google what's up man 70
hey google can you talk 70
hey google what's up man 70
hey google play pandora 50
hey google news 50
hey google music 50
hey google hello 50
hey google iphone 50
hey google games 50
hey google is it going to rain tonight 50
hey google on iphone 50
hey google open gmail 40
hey google craigslist 40
hey google call home 40
hey google earth 40
hey google find my phone 40
hey google are you gay 40
hey google ebay 30
hey google get me home 30
hey google commercial 30
hey google flashlight 30
hey google machine 30
hey google restaurants near me 30
hey google i need directions to 30
hey google for iphone 20
hey google you re an idiot 20
hey google directions to 20
hey google google maps 20
hey google play spotify 20
hey google put on youtube 20
hey google you re an idiot 20
hey google open up 10
hey google open my calendar 10
hey google best buy 10
hey google go to amazon 10
hey google buy 10
hey google let it go 10
hey google update 10
hey google video song 10

See also: 

http://www.seolondonsurrey.co.uk/blog/is-google-glass-a-worldwide-failure

http://www.seolondonsurrey.co.uk/blog/what-voice-commands-queries-do-people-use-google-now-for-on-android-wear-smartwatches

http://www.seolondonsurrey.co.uk/blog/the-rise-of-google-voice-search-from-2015-2016

Do you rank for your own name on search engines?

posted 8 Jun 2017, 08:35 by C Byrne   [ updated 8 Jun 2017, 08:37 ]

In a discussion with a new client the other day I stated that generally speaking you have to be doing a bad job of your own Search Engine Optimisation to not rank for your own name.


For example, the Garrick Theatre in London appears to be be doing a bad job at the moment! For the search 'garrick theatre' on google.co.uk, https://www.londontheatredirect .com/venue/32/garrick-theatre.aspx (not the Garrick's online ticketing partner) & https://www.nimaxtheatres .com/garrick-theatre/ (the Garrick's parent company site) are both ahead of www.garricktheatre .org which is 3rd. See https://www.google.co.uk/search?q=garrick+theatre&oq=garrick+theatre&aqs=chrome..69i57&sourceid=chrome&ie=UTF-8 .


Without a doubt they are losing ticket sales to londontheatredirect.com!

Internet Marketing Podcast: The State of Online Ad-blocking in 2017 with me

posted 1 Jun 2017, 09:14 by C Byrne   [ updated 5 Jul 2017, 07:52 ]

Listen here:  http://www.sitevisibility.co.uk/blog/2017/06/01/396-the-state-of-online-ad-blocking-in-2017-chris-byrne/

How To Select A 'Social Media Expert'

posted 19 May 2017, 09:00 by C Byrne   [ updated 20 Jun 2017, 04:07 ]

23+ Questions To Help Select A 'Social Media Expert'


I've seen with my own eyes an agency using Twitter (the microblogging service) followers as a KPI to indicate success to a client, but these followers can be bought or just be Twitterbots (a program used to produce automated posts on Twitter, or to automatically follow Twitter users).

These questions can help you find a social media expert. They should know about how social media and PR / SEO interrelate, and how to show the Return on Investment on their work (including the use of web analytics to illustrate this).

1. What makes you a “social media expert”?
2. Can you spell?
3. Is sales outreach via social media likely to be just social media “experts” talking to each other? What are the best site for social media news?
4. Can you show me some examples of your creative writing / journalism? How can I teach myself social media marketing?
5. What are the top social media sites in the UK / USA? How? Why?
6. Can Social Media help improve a website’s rankings on search engines?
7. Who are the most influential people in the social media industry?
8. What will be the next big social media app or site to die a miserable death like Myspace (despite the best efforts to revive it)? Why? When?
9. Who are the most influential people on social media? Do followers and likes = influence? What tools do you use and for what purpose?
10. Can you give an example of how the spread of certain types of digital devices influence the rise of certain social media (e.g. arguably the rise of the smartphone paved the way for the popularity of Instagram)?
11. What are the up and coming social media sites in the UK / USA? How? Why?
12. What’s changed in social media over the past few days, months (or years)?
13. What is social media? Is it the same as PR? How so PR / SEO interrelate with social media?
14. Does your site rank on Google for anything?
15. What sort of activities should a B2B company engage in online / on Linkedin?
16. Are blogs social media?
17. Why (in the UK at least) are sites like Myspace, Bebo (and Friends Reunited) no longer popular? What (if anything) took their place?
18. Would you recommend Facebook for a B2B company? If yes, why?
19. Do you have case studies / testimonials? What are the laws governing social media marketing (in the UK) - how does this impact your work?
20. What is your view on measures of social media influence e.g. Klout? What are the strengths and weaknesses of these different measures, and how do they differ?
21. How do you measure return on investment on your work? What are your standard KPIs? Has your social media work improved SEO for your clients?
22. Do you use ‘soft metric’ KPIs to judge success like “likes,” comments and follower counts? If so, why?
23. How can I use web analytics to show the effectiveness of social media activity? What’s the difference between a Contributed Social Conversion & a Last Interaction Social Conversion recorded in Google Analytics?

I hope you enjoyed this post and found it useful. If I may, let me ask you to do at least 1 of 2 things (it will help me a lot and I thank you in advance):

1. Please share it through Twitter, Reddit or whatever works for you.
2. Add a comment



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Listen to me talk about SEO on Brooklands Radio - Weybridge, Surrey

posted 24 Apr 2017, 09:31 by C Byrne   [ updated 30 May 2017, 03:29 ]

Starts at 30 minute mark... https://t.co/X8oWyhyj65

Will Futurelearn Become The Just Eat of Education?

posted 8 Apr 2017, 05:13 by C Byrne   [ updated 4 May 2017, 02:57 ]

Some have theorised that fast food ordering app Just Eat's 'end game' is to sell and deliver their own food (and potentially no longer having 3rd parties on the site), like some argue that taxi app Uber's end game is the self-driving taxi (getting rid of their casual worker drivers). It's arguable that Just Eat's major competitor Deliveroo has already begun the process of disintermediation (aka 'cutting out the middleman') in food delivery by creating their own kitchen infrastructure.


Something similar may also be happening in the world of online education.


Futurelearn.com (FL) offers free online courses created by their partners including the likes of the University of Reading. The University of Reading's paper leaflet promoting it's courses on Futurelearn lists the FL site, not reading.ac.uk. Surely a missed opportunity for the site currently ranking 14th on google.co.uk for 'free online courses'!


Institutions like University of Reading all link to the FL site, and FL's offer of free online courses from these institutions has earned them many many (from over 12k domains according to majestic.com) links from many of the world's most popular sites (like bbc.co.uk, guardian.co.uk, telegraph.co.uk – also arguably some of the most trusted sites in Google's eyes too), boosting the visibility of the FL site on Google etc. At time of writing FL is ranking 6th on google.co.uk for the phrase 'university of reading'...


What if (theoretically) FL went bust and sold the Futurelearn.com domain? What if (theoretically) FL were to delete all partner content from the site and then create new content with paid content from themselves & new partners?


A sensible strategy in the medium / long term for FL partners in my view should be disintermediation (stopping the use of intermediaries like FL between producers like University of Reading' and consumers like the free online course students) along the lines of Open Courseware from MIT. With intermediaries you may always be vulnerable to their actions!

My Competitors Offering SEO Services Never Cease To Amaze

posted 5 Apr 2017, 02:19 by C Byrne   [ updated 8 Jun 2017, 02:42 ]


Along with the day to day stuff they do my competitors in the SEO industry never cease to amaze. By the way, this is no claim to ever having been 'white than white'! I think (with over 14 years of inbound link building experience) inbound link building often quickly becomes 'grey hat'.

  1. An agency in Brighton using stock images to create a fictional staff member . They could hide from Google Images, but not from Tineye.com...
  2. A Google Map listing for an agency in Leeds where ¾ of the reviews were from their own staff (I confirmed this via Linkedin) :)
  3. A SEO 'company' in Reading, Berkshire (appears to be just a 'one man band' sole trader) who gave himself a testimonial on his own website! He used the same photo as on his Twitter... 

3/4 of the Google Map reviews for this SEO agency are from their own staff

posted 4 Apr 2017, 06:50 by C Byrne   [ updated 5 Apr 2017, 03:00 ]

Nuff said! They are an agency based in Leeds, West Yorkshire. I confirmed 3 of the 4 reviewers were staff members via Linkedin!


I've anonymised the screenshot below...

seo agency leeds reviews

Some Old SEO & PPC Case Studies

posted 8 Mar 2017, 10:16 by C Byrne   [ updated 8 Mar 2017, 10:23 ]


These were correct as of October 2010 and I have updated them to reflect that the time of writing is now long past!

I am not claiming to be 'whiter than white', but I helped achieve the SEO rankings below without buying links, blog spam etc.

Beadleandcrome.co.uk


In May 2009 Beadle and Crome Interiors were not in the top 100 results on Google.co.uk for the key phrases 'hulsta' and 'luxury furniture'. At time of writing they were in the top 10 on Google.co.uk for both of these phrases. The work involved inbound link building and site structure / content optimisation with a limited time budget of 1 day per month which includes Pay Per Click advertising management.

The site was at time of writing (27.9.10) in the top 10 'natural' results of Google.co.uk for the following luxury furniture brand names:
  1. Hulsta
  2. Ligne Roset
  3. Ekornes
  4. Skovb
  5. Cattelan Italia
  6. Galotti Radic
  7. Varier
Apart from 'Galotti Radice', the site was not ranking in the top 50 for any of the above brands (apart from Galotti Radice) when work commenced in May 2009.

Think-apartments.com


I assisted Wise Tiger with some Pay Per Click advertising consultancy for their client Think Apartments. The result of this work contributed to this London based short-let apartments company achieving £1M in online bookings in just 10 months: see http://bit.ly/dfPnYz

Chappellofbondstreet.co.uk (part of Yamaha Music UK)


In my last salaried role I helped obtain a top 10 position for multiple key phrases including 'sheet music' (out of around 40 million listings) on google.co.uk for the London music shop Chappell of Bond Street. This is without buying or swapping links. This was a competitive area as there are many out of copyright and pirate sheet music sites. This was by inbound link building focusing on links from Wikis on valuable University (.ac.uk / .edu) domains due to the Student Discount available on the site, site content / structure optimisation and content syndication. When we started this work the site was new and not listed in the top 100 results for this key phrase. This took a period of around 2 years from site launch with 7 hours work a month.

This position was maintained for around 2 years, but the  position for this phrase at time of writing was in the top 20 on google.co.uk. This was an example of 'brute force' link building. 

Interglobalpmi.com


In my last salaried role I helped obtain a Top 10 position on google.co.uk (out of around 400,000,000 competing indexed web pages) for the key phrase "international health insurance" for Interglobal PMI. The work involved inbound link building and site content optimisation with a very limited time budget. The baseline search engine position for this phrase was in the top 20.

Elgate.co.uk


In my last salaried role I helped obtain a 1st position (out of around 3,000,000 competing indexed web pages) for the key phrase "wholesale gifts" for Elgate Products on google.co.uk. This was achieved with a relatively limited time budget by inbound link building, site content / structure optimisation and content syndication. I am not in possession of a baseline search engine position for this ranking.

When the site launched in late 2005 they were paying a significant 3 figure monthly sum to be a featured listing on giftwareindex.com but now Elgate was listed above them for these phrases on google.co.uk at time of writing.

Heals.co.uk


In my last salaried role I worked on Heals pay per click advertising and site optimisation, in 2007 helping them achieve one of the highest proportions of traffic from the Mosaic Group “Symbols of Success” (the wealthiest demographic according to the Mosaic classifications) for 4 weeks ending 1/12/07 according to Hitwise – see ‘Hitwise Lifestyle Snapshot Report’ on www.hitwise.com/news/uk200712.html.

SEO agency using stock images to look bigger?

posted 8 Mar 2017, 08:41 by C Byrne   [ updated 5 Apr 2017, 03:41 ]

This SEO agency in Brighton, Sussex appears to be using stock images to make out they have more than 2 staff! 

This photo (for 'Charlie Th@kur' - I've anonymised the name for this non-entity - my research suggests this a made-up name for a made-up person) appears on their 'About Us' page alongside one of their 3 staff profiles...

You can't hide from https://www.tineye.com/...

SEO agency in Brighton staff image

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