The State of Online Ad Blocking in 2021 -Search Advertising Show Conference - Brighton July 2021

Here are my slides from my talk on "The State of Online Ad Blocking in 2021" at the Search Advertising Show ( a conference focused on pay per click advertising on Google, Amazon and Bing / Yahoo) on the 7th of July 2021.

This was supposed to be a live conference in Brighton but became online only due to Covid rules.

Here is a link to the first large-scale study of the state of the ad-block circumvention arms race:

https://www.ndss-symposium.org/wp-content/uploads/ndss2021_7C-1_24055_paper.pdf