Some Old SEO & PPC Case Studies

posted 8 Mar 2017, 10:16 by C Byrne   [ updated 8 Mar 2017, 10:23 ]

These were correct as of October 2010 and I have updated them to reflect that the time of writing is now long past!

I am not claiming to be 'whiter than white', but I helped achieve the SEO rankings below without buying links, blog spam etc.

Beadleandcrome.co.uk


In May 2009 Beadle and Crome Interiors were not in the top 100 results on Google.co.uk for the key phrases 'hulsta' and 'luxury furniture'. At time of writing they were in the top 10 on Google.co.uk for both of these phrases. The work involved inbound link building and site structure / content optimisation with a limited time budget of 1 day per month which includes Pay Per Click advertising management.

The site was at time of writing (27.9.10) in the top 10 'natural' results of Google.co.uk for the following luxury furniture brand names:
  1. Hulsta
  2. Ligne Roset
  3. Ekornes
  4. Skovb
  5. Cattelan Italia
  6. Galotti Radic
  7. Varier
Apart from 'Galotti Radice', the site was not ranking in the top 50 for any of the above brands (apart from Galotti Radice) when work commenced in May 2009.

Think-apartments.com


I assisted Wise Tiger with some Pay Per Click advertising consultancy for their client Think Apartments. The result of this work contributed to this London based short-let apartments company achieving £1M in online bookings in just 10 months: see http://bit.ly/dfPnYz

Chappellofbondstreet.co.uk (part of Yamaha Music UK)


In my last salaried role I helped obtain a top 10 position for multiple key phrases including 'sheet music' (out of around 40 million listings) on google.co.uk for the London music shop Chappell of Bond Street. This is without buying or swapping links. This was a competitive area as there are many out of copyright and pirate sheet music sites. This was by inbound link building focusing on links from Wikis on valuable University (.ac.uk / .edu) domains due to the Student Discount available on the site, site content / structure optimisation and content syndication. When we started this work the site was new and not listed in the top 100 results for this key phrase. This took a period of around 2 years from site launch with 7 hours work a month.

This position was maintained for around 2 years, but the  position for this phrase at time of writing was in the top 20 on google.co.uk. This was an example of 'brute force' link building. 

Interglobalpmi.com


In my last salaried role I helped obtain a Top 10 position on google.co.uk (out of around 400,000,000 competing indexed web pages) for the key phrase "international health insurance" for Interglobal PMI. The work involved inbound link building and site content optimisation with a very limited time budget. The baseline search engine position for this phrase was in the top 20.

Elgate.co.uk


In my last salaried role I helped obtain a 1st position (out of around 3,000,000 competing indexed web pages) for the key phrase "wholesale gifts" for Elgate Products on google.co.uk. This was achieved with a relatively limited time budget by inbound link building, site content / structure optimisation and content syndication. I am not in possession of a baseline search engine position for this ranking.

When the site launched in late 2005 they were paying a significant 3 figure monthly sum to be a featured listing on giftwareindex.com but now Elgate was listed above them for these phrases on google.co.uk at time of writing.

Heals.co.uk


In my last salaried role I worked on Heals pay per click advertising and site optimisation, in 2007 helping them achieve one of the highest proportions of traffic from the Mosaic Group “Symbols of Success” (the wealthiest demographic according to the Mosaic classifications) for 4 weeks ending 1/12/07 according to Hitwise – see ‘Hitwise Lifestyle Snapshot Report’ on www.hitwise.com/news/uk200712.html.
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