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How are the top 10 UK PR agencies ranking on Google?

posted 22 Jul 2015, 09:26 by C Byrne   [ updated 8 Nov 2016, 14:15 ]


According to the ballpark, approximate data from the online competitor analysis tool, 6/10 of the top UK PR agencies by fee income are not ranking in the top 10 on for any service-related core key phrases (i.e. non-brand related searches). 

In short, many of these companies do not seem to understand / place great importance on optimising their online visibility and thus could be doing more to optimise their respective online presences. They may also have had Google take action on their sites for a variety of reasons including the Google 'Panda' and 'Penguin' updates - I have not done an analysis of thisFor example, it appears seems the Brunswick Group would benefit from segmenting content for each target market (e.g. US, UK etc) on the site and creating a multi-regional and multilingual site:*

*Google is not the dominant search engine in all of their markets, nor is English the only language people who search for their services will use on search engines in these markets.

The top 10 UK PR agencies by Fee income (£k) 2014

Name Fee income (£k) 2014 Website* Number of phrases site is ranking for
in top 20 results on** 
Sample top 10 rankings for service-related phrases**
Edelman 50890 25 “public relations companies”
Brunswick 48000 13 n/a
Hill+Knowlton Strategies 40000 15 “b2b communications”
Weber Shandwick 39000 31 “public affairs uk”
Bell Pottinger Private 32900 26 n/a
FTI Consulting 31000 44 n/a
Ogilvy PR 29500 11 “pr london”
Freuds 28376 14 n/a
Finsbury 26500 4 n/a
MSL Group 25500 11 n/a

* Some of these firms have more than one site, so this research is based on the one I found when typing their name into Google.
** From June 2015 data

Based on