How are the top 10 UK PR agencies ranking on Google?

posted 22 Jul 2015, 09:26 by C Byrne   [ updated 8 Nov 2016, 14:15 ]

Overview

According to the ballpark, approximate data from the online competitor analysis tool Semrush.com, 6/10 of the top UK PR agencies by fee income are not ranking in the top 10 on google.co.uk for any service-related core key phrases (i.e. non-brand related searches). 

In short, many of these companies do not seem to understand / place great importance on optimising their online visibility and thus could be doing more to optimise their respective online presences. They may also have had Google take action on their sites for a variety of reasons including the Google 'Panda' and 'Penguin' updates - I have not done an analysis of thisFor example, it appears seems the Brunswick Group would benefit from segmenting content for each target market (e.g. US, UK etc) on the site and creating a multi-regional and multilingual site: https://support.google.com/webmasters/answer/182192?hl=en.*

*Google is not the dominant search engine in all of their markets, nor is English the only language people who search for their services will use on search engines in these markets.

The top 10 UK PR agencies by Fee income (£k) 2014

Name Fee income (£k) 2014 Website* Number of phrases site is ranking for
in top 20 results on google.co.uk** 
Sample top 10 rankings for service-related phrases**
Edelman 50890 edelman.co.uk 25 “public relations companies”
Brunswick 48000 brunswickgroup.com 13 n/a
Hill+Knowlton Strategies 40000 hkstrategies.co.uk 15 “b2b communications”
Weber Shandwick 39000 webershandwick.co.uk 31 “public affairs uk”
Bell Pottinger Private 32900 bellpottinger.com 26 n/a
FTI Consulting 31000 fticonsulting.com 44 n/a
Ogilvy PR 29500 ogilvyprlondon.com 11 “pr london”
Freuds 28376 freuds.com 14 n/a
Finsbury 26500 finsbury.com 4 n/a
MSL Group 25500 mslgroup.com 11 n/a

* Some of these firms have more than one site, so this research is based on the one I found when typing their name into Google.
** From semrush.com June 2015 data


Based on http://www.prweek.com/abr2015/uk150
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