Why Digital PR is Crucial for Your Digital Marketing Strategy

    In today's digital landscape, brands are constantly vying for attention. While paid (influencer) advertising and social media marketing are powerful tools, (generally speaking) they can't build 'organic' links to your website at scale which remains an important factor in the Google Algorithm. This is where digital PR can shine.

    Digital PR now goes beyond just traditional press releases. It's about building a buzz online by crafting newsworthy stories, building relationships with online influencers and journalists, and leveraging the power of social media to generate earned media placements – (linked) mentions and coverage about your brand that you haven't paid for directly, using platforms such as HARO (Help a Reporter Out) .

    So, why is digital PR such a crucial piece of the integrated digital marketing puzzle? Here are just a few reasons to integrate Digital PR into your strategy:

Digital PR works best when it's integrated with your broader digital marketing strategy. Here's how:

For example, my client Thomas Mansfield has conducted high-value research on timely topics such as social media in the workplace (among other topics) and by circulating it has earned international coverage including  links from trade and consumer publications such as Cosmo (x 2), HR News, Personnel Today among many many other industry news blogs and news sites e.g. https://www.thehrdirector.com/features/health-and-wellbeing/when-was-the-last-time-you-did-drugs/ .

   This has contributed to their SEO visibility on Google UK in the London and South East UK. 


Digital PR is a powerful tool that can take your digital marketing strategy to the next level. By earning positive online coverage, you can boost your website's organic visibility on search engines, build brand awareness, establish trust / improve your reputation online, and achieve your marketing goals more effectively. So, don't underestimate the power of earned media – integrate digital PR into your strategy and watch your brand flourish online.