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Is Google's Nest home automation system a worldwide failure?

posted 21 Nov 2017, 08:25 by C Byrne   [ updated 26 Mar 2018, 03:29 ]
Nest Labs is a home automation producer of programmable, self-learning, sensor-driven, Wi-Fi-enabled thermostats, smoke detectors, security cameras, and other security systems bought by Google in 2014.

Looking at global search data from Google Keyword Planner, Nest would appear to be a worldwide failure at time of writing looking at search volumes for Google Now Nest commands in English. As far as I can see this data is sent to Google and should be recorded & available like other Google Now searches /  commands.

Sample Nest commands like "ok google set the temperature to 68 degrees", "ok google show me my backyard", "ok google I’m leaving, "ok google show me the garage camera" & "ok google show me the front door camera" show less than 10 searches each per month. Neither / Google Keyword Planner suggest any related searches either...

However, it is possible to use Nest by switching on Google Now and then saying the commands. There are a total of 1,050 searches globally monthly on Google for "set the temperature to X degrees" commands:

Key Phrase                                             Avg. Monthly                                                                                                                                          Searches Globally on                                                                                                                                        Google
                                                                  (exact match only)                 
set the temperature to 72 degrees                390
set the temperature to 70 degrees                260
set the temperature to 68 degrees                140
set the temperature to 75 degrees                  70
set the temperature to 69 degrees                  50
set the temperature to 71 degrees                  50
set the temperature to 65 degrees                  40
set the temperature to 74 degrees                  40
set the temperature to 73 degrees                  10

Around 80% of these commands according to the data originate from the USA (e.g. 320 of 390 searches for "set the temperature to 72 degrees").

There are under 10 searches per month globally on Google for each of the following sample Nest commands: "show me my backyard", "I’m leaving", "show me the garage camera"  
& "show me the front door camera".