From my presentation at the Breaking Borders event 19.10.16 in Reading, Berkshire.
I was not able to embed them into the site for some reason (and have deliberately not uploaded them to Slideshare yet for SEO purposes).
Download the slides at the bottom of page.
My research on a major hole in the adblocker Adblock Plus: http://www.seolondonsurrey.co.uk/blog/-is-there-a-major-hole-in-the-adblock-plus-easy-list-filter
Implementing ad blocker tracking with the free software Google Analytics can help us identify: