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My Slides on The State of Adblocking in 2016

posted 18 Oct 2016, 05:04 by C Byrne   [ updated 18 Oct 2016, 08:23 ]
From my presentation at the Breaking Borders event 19.10.16 in Reading, Berkshire. 

I was not able to embed them into the site for some reason (and have deliberately not uploaded them to Slideshare yet for SEO purposes).

Download the slides at the bottom of page.

Further reading


My research on a major hole in the adblocker Adblock Plus: http://www.seolondonsurrey.co.uk/blog/-is-there-a-major-hole-in-the-adblock-plus-easy-list-filter

  1. http://www.iab.com/wp-content/uploads/2016/07/IAB-Ad-Blocking-2016-Who-Blocks-Ads-Why-and-How-to-Win-Them-Back_2016.pdf
  2. https://www.iab.com/insights/ad-blocking-blocks-ads-win-back/
  3. https://www.iabuk.net/blog/uk-ad-blocking-numbers-stabilise
  4. https://www.iabuk.net/research/library/ad-blocking-software-consumer-usage-and-attitudes-july-2016
  5. https://www.iabuk.net/sites/default/files/Ad%20blocking%20FAQ%20March%202016.pdf


   Implementing ad blocker tracking with the free software Google Analytics can help us identify:


  1. the difference in content consumption on a site between users who do / don't block ads

  2. how many users who visit a site are using ad blockers

  3. whether people who use ad blockers end up being less loyal visitors to a site


See http://www.kaushik.net/avinash/adblock-tracking-google-analytics-code-metrics-reports/


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