Take a deposit on
your work (at least the first piece of work for a client). 25% or more. Remember there will be bank charges when international clients pay you from abroad.
Can you poach your
old companies clients? It's dog eat dog out here.
Be aware of what 'allowable business expenses' are .
Add case studies
and (video) testimonials to your site.
You are going to
have to spend a certain amount of time doing non-chargeable work
e.g. studying (this is important – reading Twitter etc),
administration thus with the best will in the world if you work a 5
chargeable day week that will put you into having to work evening &
weekends. A 4 chargeable day work week works in my view.
Linkedin should be
a focus of social media activity. Get involved in groups.
Start blogging on
your site (remember Tweets compiled can be a blog post and vice
versa). Seek guest blogging opportunities.
into your charges scoping and feeding back on work, travelling to
meetings etc (all the things that take your time up in relation to a
project beyond the actual “doing the work”). Sometimes on the
first piece of work this will be hard to judge.
Think about the
things that can give you a Unique Selling Point.
Think about the
things that can give you a competitive advantage. There will be
certain information you will be happy to share online and some you
won't. Or will there (as you know it can all earn you links to your
Create your Google
Map listing and get some reviews
Get on Skype or
similar to enable 'free' calls
Try and find
partner companies / freelancers to work with
Be aware of late
Get some (free) business
workspace away from home may be necessary sometimes. The library
can do (not for phonecalls). A permanent workspace can be an
uneccessary cost if you are working in-house or away at meetings / networking for a significant part of the working week.
businesses, freelancers should keep their expenses as low as
possible. Are you likely to get much work from a £1000 2 day
conference? In all likelihood, the answer is no. You might learn a
lot but that will be it. Do you need a business address that is not your home address?
Always carry your
Respond to new
business enquiries straight away if possible
There are lots of
free training events and conferences about e.g. Brighton SEO,
Share cost of
software tools (e.g. Semrush) with a client or partner if possible. Always try
before you buy.
Think about how
you want to charge (by the hour / project). Charging by the hour may
be more transparent. Not publishing a price list allows you more
expectations e.g. with detailed quotes, recommendations with priority marked and caveats, KPIs to be measured etc
to allow off peak travel where possible (get a railcard if need be).
If you can combine business travel with other activities it's a
better use of your time.
If starting PPC
work always export campaigns before making amends so you can
re-upload them if need be.