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What do people search for with their voice using Google Now?

posted 13 Aug 2015, 06:20 by C Byrne   [ updated 27 Sep 2016, 05:24 ]
    In mid 2016 a respected UK digital agency wrote a blog starting that "....no official nor relevant voice search tool exists yet. Which means that it is impossible to get data from queries that people are voicing with their Google Now..." (thedrum.com/opinion/2016/05/11/your-brand-really-speaking-same-language-voice-searchers-around-globe).

   This is quite simply nonsense, as you will see below in a article written (as you can see in the date stamp) nearly a year before (in 2015) the aforementioned article. Here is my latest research from 2016.

    Google Now is a voice activated intelligent personal assistant developed by Google and launched in 2012; it is similar to Apple's Siri, Amazon's Echo and Microsoft's Cortana. Google Now is available within the Google Search mobile app for Android and iOS, as well as the Chrome web browser from Google on personal computers. By using Google's Keyword Planner and the free data available from http://keywordtool.io/ (a tool based on Google's Autocomplete suggestions) we can do keyword research see some of what people searching for using their voices on Google.

   To use Google Now on a smartphone you can pick up your phone and say “OK Google”... and then your phone is listening. You can use your voice on the Google app or Chrome to do things like search Google, get travel directions, and create personal reminders. For example, you can say "Ok Google do I need an umbrella today?" to see if there's rain in the weather forecast. The data below suggests people use Google Now to find out the time in the UK (at least) an average of 2,400 times a month in the UK according to Keyword Planner research data. It also apparent that people are testing it with phrases that they learnt from ads for the Google Now system which ran on UK television (see https://vimeo.com/98800802) e.g. “ok google show me pictures of a ladybird cake” for which there are (at least) on average 1.9K searches a month in the UK on Google.

* The table below is ballpark, approximate keyword research data just to give an indication of the ways people appear to be using Google Now and what the commands & searches are (for). The list of phrases at the bottom of the page is a list of (voice) search phrases / commands containing with the words “OK Google” and is not an exhaustive list of searches using Google Now, as it's possible to switch on Google Now, pause and then do a search. What might people search for with their voice using Google Home (as well as their competitor Amazon Echo) might be similar).

   It appears there may be some searches relating to the Google Now (Android) system among the list e.g. “ok google 4.2” but suffice to say that based on sample of around 150 phrases in my research Google Keyword Planner reported that almost 94% were from mobile devices or tablets):

Mobile devices with full browsers: 59.5%
Tablets with full browsers: 34.2%
Computers: 6.3%


Key PhraseAvg. Monthly Searches on Google UK (exact match** only)
ok google open youtube8100
ok google what is a rockhopper penguin8100
ok google youtube8100
ok google everywhere5400
ok google ok google5400
ok google show me5400
ok google facebook3600
ok google uk2900
ok google what time is it2400
ok google what's on my chromecast2400
ok google do i need an umbrella today1900
ok google search1900
ok google show me pictures of a ladybird cake1900
ok google commands1600
ok google now1600
ok google ebay1300
ok google google1300
ok google where am i1300
ok google amazon1000
ok google argos880
ok google not working880
ok google what does the fox say880
ok google earth720
ok google find720
ok google how do you say720
ok google easter eggs590
ok google go to youtube590
ok google is it going to rain today590
ok google app480
ok google google translate480
ok google hotmail480
ok google maps480
ok google translate480
ok google do a barrel roll390
ok google images390
ok google is it going to rain tomorrow390
ok google minecraft390
ok google open facebook390
ok google search youtube390
ok google um390
ok google what is your name390
ok google what's my name390
ok google will it rain today390
ok google youtube my break390
ok google bbc news320
ok google chrome320
ok google do i need an umbrella320
ok google facebook login320
ok google google maps320
ok google iphone320
ok google lottery results320
ok google open gmail320
ok google tell me a joke320
ok google android260
ok google bbc weather260
ok google gumtree260
ok google how are you today260
ok google peppa pig260
ok google settings260
ok google take me to260
ok google what does260
ok google what's the weather260
ok google bbc sport210
ok google cbeebies210
ok google find me youtube210
ok google find youtube210
ok google gmail210
ok google google images210
ok google how long does it take to swim210
ok google national lottery210
ok google rightmove210
ok google asda170
ok google autotrader170
ok google do i need an umbrella tomorrow170
ok google doesn't work170
ok google go to facebook170
ok google netflix170
ok google tricks170
ok google voice170
ok google calculator140
ok google friv140
ok google play store140
ok google tesco140
ok google voice commands140
ok google advert110
ok google b and q110
ok google daily mail110
ok google frozen110
ok google go to ebay110
ok google irish lottery results110
ok google lottery110
ok google national lottery results110
ok google on iphone110
ok google take me to facebook110
ok google videos110
ok google yahoo110
ok google bbc iplayer90
ok google call mom90
ok google cbeebies games90
ok google debenhams90
ok google euromillions results90
ok google go to amazon90
ok google mail90
ok google marks and spencers90
ok google new look90
ok google open ebay90
ok google show box90
ok google take me to ebay90
ok google universal jobmatch90
ok google youtube music90
ok google arsenal70
ok google carphone warehouse70
ok google find me ebay70
ok google i want70
ok google ikea70
ok google instagram70
ok google just eat70
ok google matalan70
ok google navigate70
ok google next70
ok google paypal70
ok google qvc70
ok google virgin media70
ok google yahoo mail70
ok google animal jam50
ok google littlewoods50
ok google lloyds bank50
ok google manchester united50
ok google open amazon50
ok google pc50
ok google roblox50
ok google sports direct50
ok google easyjet40
ok google ebay please40
ok google for iphone40
ok google jokes40
ok google jw.org40
ok google lotto40
ok google on pc40
ok google outlook40
ok google boots30
ok google itv player30
ok google katy perry30
ok google national rail30
ok google nexus 530
ok google nexus 730
ok google peppa pig youtube30
ok google pets at home30
ok google pizza hut30
ok google questions30
ok google racing results30
ok google river island30
ok google ryanair30
ok google vodafone30
ok google vs siri30
ok google zoopla30
ok google britains got talent20
ok google extension20
ok google for chrome20
ok google iphone 520
ok google kfc20
ok google movietube20
ok google show me pictures of poop20
ok a google10
ok google 2110
ok google 4.210
ok google 4.310
ok google 4.410
ok google android 2.310
ok google barclays online banking10
ok google chrome 2710
ok google commands nexus 510
ok google cyanogenmod 1110
ok google domino's10
ok google education city10
ok google email10
ok google for android10
ok google for windows 710
ok google ios 710
ok google ipad 210
ok google jacamo10
ok google jd10
ok google jobcentre plus10
ok google jurassic world10
ok google k and co10
ok google keyboard10
ok google keywords10
ok google listen10
ok google mathletics10
ok google my maths10
ok google nexus 1010
ok google nexus 7 201210
ok google nexus 7 201310
ok google note 310
ok google now nexus 710
ok google now windows 810
ok google poop10
ok google qr code10
ok google qu'y a-t-il sur chromecast10
ok google quiz10
ok google quotes10
ok google rspca10
ok google uk top 4010
ok google voice training not working10
ok google windows 810
ok google x factor10
ok google xbox 36010
ok google xperia10
ok google xperia z110
ok google xperia z210
ok google xperia z310
ok google youtube on fire10
ok google z110
ok google z210
ok google z310
ok google zedge10
ok google zenfone10
**Searches for the exact phrase only.

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