How I Work

Search Engine Optimisation (SEO) is not voodoo. I say this even though I started my (full-time) career in SEO at a company called Voodoo back in 2006. Google even produce guidance for us on the subject .

I'm available for confidential auditing of your brand's SEO and PPC performance . This can include reviewing your current SEO team or agency's practices (in the light of Google's guidelines - my work is generally focused on Google as the dominant search engine in the UK) & results.

I don't promise you "the moon on a stick". In general, I start with a SEO / Social Media / Content Strategy / Pay Per Click advertising (as appropriate) report . This is to educate clients about what is required to help them achieve (or work towards) their online goals within the timescale they define.  This to enable you to understand what is required for your business to get leads / sales online. This is likely to involve your company making your website interesting, unique, useful & shareable - and sharing the content and interacting in the appropriate places online. I can guide you and assist you with this. It is possible to create a content strategy that is not very labour intensive for your organisation!

This can include the following:
  1. Review of your site in light of Google's guidelines (my work is generally focused on Google - the dominant search engine in the UK)
  2. Review of any possible legacy effects of any previous SEO work which may have lead to ranking drops and manual penalties from Google
  3. Definition of SEO / Social Media / Content Strategy for Google, Yahoo & Bing
  4. Keyword Research  based on Google search data 
  5. Review of Adwords campaigns
  6. Online content / lead generation strategy
  7. Online reputation review and strategies to get online reviews for your business
  8. Best practice guidelines and disciplines for online content (including International SEO for multi-lingual and multi-national websites)
  9. Recommendations e.g. for conversion rate optimisation, site speed, (smartphone) user experience & accessibility of site
  10. SEO / PPC competitor / market analyses - looking at their competitors sites' compliance with search engine guidelines and analysing their current activity / visibility online. This can include examining competitors' compliance with Google Webmaster Guidelines.
  11. Local SEO strategy for Google Map / Yahoo / Bing
  12. Written report
  13. Scoping work & a meeting / phone call to go over my report in detail.
  14. Plan of ongoing SEO / PPC consultancy work & action (including building links to your site) based on your  goals / timescales. 
In short, if you don't have an online marketing / advertising strategy (or are over dependent on Google Adwords for your online traffic) ask me for one! I can train your staff too.

Tools I use include Google Keyword Planner / Analytics / Webmaster Tools / Page Speed / Global Market Finder, Zoompf, Searchmetrics, Similarweb, Buzzsumo, Link Research Tools, Screaming Frog SEO Spider, Semrush, Sort Site, Spyfu, Majestic SEO & Ahrefs among many others.

I can set up and manage Google Adwords advertising  campaigns too.

I don't offer promises of obtaining rankings within a certain timescale. No one can guarantee a top 10 ranking on Google. Some SEOs might promise to rank you highly in search engines like Google instantly, but place you in the ads section where you have to pay for every click rather than in the 'organic' search results. 


My ongoing work 


This (based on your CMS, goals, timescales & budget) can include inbound link building, copy writing, meta information / h1 / site content optimisation, blogger outreach, Adwords management, Google My business optimisation etc. There are other (white hat) practices which I won't detail here which can give competitive advantage. 

I usually start with 1 to 2 days work per month for 3-6 months (then we can review progress). I detail all work done in my reports (including every link built) and have never outsourced any of my work!

Here's some guidance from Google on hiring a SEO: https://support.google.com/webmasters/answer/35291?hl=en .

I can work on site (if mutually convenient) and try to work flexibly to best help my clients.
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