I wrote an article a few years ago and it has gathered a few shares on Social Media. I have updated it for 2017.
I can help you with defining in general terms a Social Media Strategy (as well as SEO and PPC strategies) for your business, but I don't offer Social Media management services as this is best done by your business.
I’ve seen with my own eyes a big agency using Twitter followers as a Key Performance Indicator to indicate “success” to a client, but these followers can be bought or just be Twitterbots (a program used to produce automated posts, or to automatically follow other Twitter users).
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