I offer website SEO services to give you a comprehensive analysis of your website's health from a search engine's perspective (generally focussed on Google as it dominates the UK market). Based on your goals / KPIs and timescales the audit will identify areas for improvement across various SEO aspects and provide actionable recommendations to boost your search ranking and organic traffic. It typically contains the following:
• Indexing and Crawlability: Checking if search engines can find and access your website's pages. This includes identifying issues with robots.txt, sitemaps, and broken links.
• Recommendations for best practices to configure multi-regional / multilingual websites to target relevant markets (International SEO)
• Mobile-Friendliness: Analysing how well your website functions and displays on mobile devices, a crucial factor for search ranking as Google crawls and indexes the web as a smartphone would view it.
• Website Speed: Measuring your website's loading speed on desktop and mobile. Slow loading times can significantly hurt your SEO and affect your conversion rate.
• Core Web Vitals / UX: Evaluation of metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) which affect (mobile) user experience and search ranking.
• Keyword Research: Analyzing your current keyword targeting strategies & identifying opportunities for targeting relevant key phrases with sign search volume and low competition based on Google Keyword Planner data.
• Content Optimisation: Checking your website content in line with best practices as well as for quality / relevance to target relevant key phrases , and proper use of title tags, meta descriptions, and headings. Review of your content strategy to make the site as helpful and authoritative as possible (these are factors in the Google algorithm)
• Internal Linking: Evaluating how well your website's pages are linked together, ensuring a logical structure and helping search engines understand your website's content hierarchy.
• Backlink Analysis: Assessing the quality and quantity of backlinks pointing to your website. Backlinks are a ranking factor crucial for establishing authority and trust with search engines such as Google, and they can pass relevant traffic too.
• Competitor / Market Benchmarking: Comparing your website's SEO (and PPC) performance & strategy to your competitors, identifying areas where they outperform you and potential strategies to gain an edge.
• Integrated online marketing strategy review: looking at your current activities in overview to direct where your priorities should be e.g.
1. as a B2B business should be placing priority on Facebook content creation activity over your website?
2. review of your online review strategy (as a B2B business should be placing priority on Facebook review collection in a Google dominated search market?)
• User Experience (UX) & Conversion Rate Optimisation (CRO): I evaluate how easy it is for users to navigate your website and find the information they need and / or complete the action you desire (e.g. fill in a contact form) . A positive UX can improve dwell time, enhance the conversion rate and overall SEO performance.
• Ranking trends / competitor analysis : analysing your (competitor) websites' visibility & performance over time using Google Search Console and other tools
• Structured Data: Checks if you're compliant with best practices relating to schema markup to provide search engines with additional information about your content, potentially leading to richer search results e.g. being featued as the “featured snippet” or in “people also ask” results.
My detailed SEO audits are not just identify to problems; they provide clear, prioritised recommendations for fixing them with explanations and references etc, as well as a fully costed plan of my recommended ongoing work based on your KPIs and timescales (if applicable). I meet with clients to explain my findings in detail.