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Here's how to connect the DataForSEO MCP server to the free version of Grok.
I'm currently dipping a toe into MCP servers and DataForSEO API data as a much more complicated but significantly more affordable alternative to tools like Semrush & Ahrefs (my inexpensive annual payment to another SEO tool is due soon and I'm exploring multiple alternatives for various reasons). I'm testing / trying to get my head round it now...
This can enable you for “pay (for data) as you go” using prompts rather than very expensive flat fees plus expensive add ons! At the moment I only really use my SEO tool to generate Google / Bing / Yahoo ranking reports on a regular basis which still does not quite justify the (inexpensive) cost. If I don't renew I will be losing a lifetime discount so I need to be certain...
Connecting the DataForSEO MCP server to the free version of Elmo's LLM Grok was surprisingly simple and quick! See below for instructions:
Create a https://dataforseo .com account which gives you a small amount of free trial credit.
Go to “Plugins” on the left hand menu.
Then click on “New Connector” then “Custom”.
Paste the DataForSEO MCP server’s URL (https://mcp.dataforseo.com/mcp) and name the new connector as you wish – press “Enter”
Then there will be a pop up saying “Grok wants to access your DataForSEO account” . Allow access by logging in to Dataforseo and you're done!
Here's some sample SEO research prompts for using DataForSEO APIs in AI Agents: https://dataforseo.com/help-center/prompts-for-dataforseo-apis-in-ai-agents .
When prompting Grok you can control which connectors you use in prompt response generation by clicking on the "plus" symbol on the Chat page: then clicking on "Connectors": see below where I named my Dataforseo connector "d":
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