Generative Engine Optimisation (GEO) Services UK

    Generative Engine Optimisation (GEO) is a new approach to optimising online content that focuses on how AI-powered search engines, (also known as generative engines) understand and use information. It is an emerging field, and I can assist . My work is focussed on Google Gemini, whose answers are frequently integrated as AI Overviews (AIOs) in 'normal' search results on GOOG and is used as a search engines as well in it's own right.  See https://www.seolondonsurrey.co.uk/blog/quality-webspam-issues-in-some-google-ai-overviews . I also focus my work on Bing Copilot (based on Chat GPT) which is integrated into some Bing search results.

  Unlike traditional SEO, which primarily targets keyword rankings in search engine results, GEO aims to make content more accessible and useful to AI models that generate direct answers and summaries for user queries (like a Chatbot).

Here's a breakdown of the key differences and what GEO entails:

  Traditional SEO vs. GEO:

GEO vs SEO

   Key aspects of GEO:

In essence, GEO is about creating content that is:

   Why is GEO important?

With the rise of AI-powered search features that provide direct answers and summaries, GEO is becoming increasingly important for online visibility especially due to the prominence of AI overviews on Google for many searches : a late 2024 study by SE Ranking stated that almost 10% keywords (8,718 out of 100K in their sample) have AI Overviews (AIOs). By optimising your content for generative engines, you can:

While traditional SEO remains relevant, GEO represents a significant shift in how we think about content optimisation. It's about creating valuable, informative content that not only ranks well in search results but also serves as a reliable source of information for AI-driven search engines.