My Slides on The State of Adblocking in 2016

Post date: Oct 18, 2016 12:04:58 PM

From my presentation at the Breaking Borders event 19.10.16 in Reading, Berkshire.

I was not able to embed them into the site for some reason (and have deliberately not uploaded them to Slideshare yet for SEO purposes).

Download the slides at the bottom of page.

Further reading

My research on a major hole in the adblocker Adblock Plus: http://www.seolondonsurrey.co.uk/blog/-is-there-a-major-hole-in-the-adblock-plus-easy-list-filter

1. http://www.iab.com/wp-content/uploads/2016/07/IAB-Ad-Blocking-2016-Who-Blocks-Ads-Why-and-How-to-Win-Them-Back_2016.pdf

2. https://www.iab.com/insights/ad-blocking-blocks-ads-win-back/

3. https://www.iabuk.net/blog/uk-ad-blocking-numbers-stabilise

4. https://www.iabuk.net/research/library/ad-blocking-software-consumer-usage-and-attitudes-july-2016

5. https://www.iabuk.net/sites/default/files/Ad%20blocking%20FAQ%20March%202016.pdf

Implementing ad blocker tracking with the free software Google Analytics can help us identify:

• 1. the difference in content consumption on a site between users who do / don't block ads

  2. how many users who visit a site are using ad blockers

  3. whether people who use ad blockers end up being less loyal visitors to a site

See http://www.kaushik.net/avinash/adblock-tracking-google-analytics-code-metrics-reports/