Post date: Dec 16, 2016 5:25:57 PM
I was reading some Just E@t reviews for a local Chippy of mine (we'll call it Davide's Chipper to anonymise it slightly) and was struck how many of them (21 of 60) were from 'David' as well as Gordon (20 of 60) : see https://www.just00-eat.co.uk/restaurants-d0aves-traditional-fish-and-chips-farnham (I've deliberately broken / anonymised this case study & link – remove the 0 (zero) symbols from the URL to view).
I also saw multiple reviews (with same content and date) were duplicated on both pages 1 and 2 of the list of reviews!
Hmmm...