Hotel Managers: do you respond to negative reviews online?

Post date: Dec 26, 2013 5:47:12 PM

The following data is from research (by IAB Europe in partnership with TNS Infratest and Google) in the United Kingdom / Ireland in 2012 (source is consumerbarometer.com):

    1. 77% of people purchase hotel stays online
    2. 84% do online research before purchasing hotel stays
    3. 60% do search engine research before purchasing hotel stays
    4. 4% do mobile phone research before purchasing hotel stays

The above data re-emphasises the importance of responding to all negative reviews on prominent sites such as Tripadvisor and Google Maps.

R.e. business travel specifically

    1. 5% used a mobile phone to do research
    2. 1% used a tablet to do research
    3. 1% did research offline only
    4. 13% did both
    5. 17% didn't do research
    6. 78% purchased business travel online
    7. 22% purchased business travel offline
    8. 68% did business travel research online only
    9. 1% did business travel research offline only
    10. 13% did both
    11. 17% didn't do research