Some might argue when Boris Johnson said his favourite band is The Clash in a 2019 election interview video on social media that it might be an online reputation strategy to try to bury the following parody video (on 0.5M views in 2 months ) in Google search results : https://youtu.be/W0pTpwqkB48 .
This is because some consider there is evidence to suggest the Tories do attempt to "bury the bad news" online e.g. https:// parall.ax/blog/view/3301/boris-johnson-the-unlikely-seo-strategist (I've broken the link) & https://www.linkedin.com/posts/emarketinguk_onlinereputationmanagement-pr-seo-activity-6845986236339933184-dztS .
Update 2021: he had publicly stated he was a fan of the band beforehand so the conspiracy theory in this case may be wrong: https://www.bbc.co.uk/programmes/p00935b6 .